Freakonomics will tease your mind into looking at everything with a bit less acceptance at its face value – which can be a great asset when applied to managing your business or serving your target market.
In his book, Robert Kiyosaki tells of his upbringing observing and learning from his friend’s dad and his own dad. There were many differences in how they approached their work, how they viewed and used their money, and how they ultimately fared in life.
Unlike many of that sort of book which prescribes a strategy or method that, effective as it may be, becomes utterly forgettable - this one is different. In The E Myth Revisited, Michael Gerber touches the very raw and very personal emotions of the small business startup.