The E Myth
"The E Myth"
Why most small businesses don't work and what to do about it.
Raise your hand if you’ve ever read a business book, loved it, and forgot about it within a month.
Unlike many of that sort of book which prescribes a strategy or method that, effective as it may be, becomes utterly forgettable – this one is different. In The E Myth Revisited, Michael Gerber touches the very raw and very personal emotions of the small business startup. He directly addresses the common paradigm most small business owners hold and explains how they work hard to create their own prisons. While this is common, it is by no means necessary.
The E Myth Revisited employs storytelling and real-life examples to unpack the approach Michael Gerber has used to transform countless businesses from beasts of burden to labors of love. This is the transformation from business owner to business operator – from running a job to running a system. If you’re in this position (or want to avoid it), dig in and empathize with the pie shop owner who’s lost her passion. Vicariously feel the best hotel service experience of a lifetime. These are stories packed with lessons that resonate strong emotions with many entrepreneurs. Best of all, the principles are easy to act on once you get your head in the right place.