Unlike many of that sort of book which prescribes a strategy or method that, effective as it may be, becomes utterly forgettable - this one is different. In The E Myth Revisited, Michael Gerber touches the very raw and very personal emotions of the small business startup.
The excitement and energy fueling an entrepreneur’s passion can be nearly unstoppable. It can meet a cold brutal end when failing to see any demand in the marketplace after logging countless hours, personal funds, and sacrifices.
You can only do one thing at a time. First ask yourself “What one thing could I do that when accomplished, will make everything else easier or unnecessary?” Once that one thing is accomplished, ask yourself the question again and repeat the process.